Information technology (IT) and its use in marketing is radically altering how companies practice marketing. The widespread availability of information and heighten communication abilities are changing the relationships between marketing and other functions and between marketing and suppliers and customers. Marketing in the 90s operates in a totally altered landscape demanding a radical rethink and redirection for marketing.
- Marketing enterprise security means explaining concepts like The Internet of Things, Prescriptive Analysis, and Threat Intelligence to non-IT people, it’s not easy but it’s a challenge we relish.
- We love working with smart, Australian Information Technology companies with leading-edge hardware, software, and services. We help them un-complicate what they do so technical and non-technical audience both see the benefits – and open their minds and wallets.
Familiar challenges in IT marketing
Many of our Information Technology clients face some or all of these. You might too:
- Competitors with inferior solutions – yet lots of marketing muscle
- Sales cycles that are becoming longer, more complex – and expensive
- Too few of the high quality leads – that grow business quickly
- Difficulty differentiating from solutions that sound similar – but aren’t
- Non-technical decision-makers – who don’t see the real benefits.
If we see Computer Vision
Computer vision is a field of artificial intelligence that trains computers to interpret and understand the visual world. Using digital images from cameras and videos and deep learning models, machines can accurately identify and classify objects — and then react to what they “see.”
From recognizing faces to processing the live action of a football game, computer vision rivals and surpasses human visual abilities in many areas.
What will be our next vision for Information technology marketing competition in the future?